What makes Aviron special and the experience really fun is that at our core we are a fitness entertainment platform that uses habit forming psychology and game design to motivate, engage and ultimately make working out enjoyable.

Working out, and specifically cardio for me, was boring. I found it challenging to motivate myself to do any type of cardio. And the class-based model many connected fitness companies rely on didn’t resonate. That’s why I started Aviron. As a new way to think about the next workout and to solve my own nagging problem.

I don’t play video games anymore but I understand the power that video games can have. As a child and young adult, I struggled with undiagnosed ADHD and found it very difficult to focus on anything, and as a result excel at anything. Except for video games, I could play for hours on end. I still remember the impact it had on my life. The gaming community helped me disconnect from daily stress and become good at what I was doing, increasing my confidence, and enabling me to find like-minded people and build friendships. My goal is to bring the benefits of gameplay to the fitness world.

At Aviron, we use the psychology and design that video games utilize to make workouts habit-forming, confidence building, immersive and ultimately fun. This is especially handy with rowing, which is a great full body workout that is also very challenging and happens to be quite boring. But if the workout experience is fun and exciting, you’ll look forward to your next session instead of putting it off, work out longer and with higher intensity and that will help you (finally!) achieve your fitness goals.