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AVIRON TAKES FITNESS TO THE NEXT LEVEL
Last week, we announced a Series A funding round of $18.5M. We’re using the new funding to expand our team and to bring new fitness entertainment content to our connected rowers to make your workouts even more fun.
Aviron is a gaming-led, connected rowing machine for people like us who have busy lives and limited time, yet recognize the physical, mental, and emotional importance that comes with fitness. Aviron offers workouts that are time efficient, challenging and therefore effective, and include the dual benefits of building cognitive and physical strength with workout content that utilizes gaming design and psychology to make workouts fun and even addictive.
Adding gamified elements to traditional class-based connected fitness platforms is increasingly popular, but the Aviron rower is the only platform and product built from the ground up with gaming elements at its core.
With a team of Unity game developers and a bespoke back end that is able to manage and sync workout data, game data and user profiles, we can build complex multiplayer video games that use strategy–not just physical exertion–to play and win. Our growing content library includes 14 true video games, and hundreds of other gamified workout programs, where you’ll encounter zombies, escape from the Kraken, blast bugs in mystical worlds and break bricks in the arcade inspired Brick Breaker.
Variety is key to Aviron’s offering with programs ranging from group workouts, live races, virtual rowing destinations and Pros vs Joes, a category that allows you to put yourself to the test against Olympians and athletes. The next exciting addition to our fitness entertainment platform is streaming.
Beginning today, we are the first at-home connected rower to integrate streaming entertainment platforms such as Netflix, Disney+, and more, with additional streaming platforms scheduled to release in Q2.
That means, you can catch up on your favorite content and get an incredible workout, while your data is captured, Aviron coins are earned and you continue to progress toward your fitness goals.
What makes our games unique is that they are more than an animated take on a workout program where you achieve points as you hit milestones. Our immersive fully animated multiplayer games feature zombies, robots and race cars and require strategy, learning and eventual skill in order to ‘win’. Throughout the workout journey you earn achievements, rank on leaderboards and earn sweat-equity currency that encourages you to work out consistently, with greater intensity and in turn achieve personal goals. This combination of video game elements and the comradery of competition is what makes the Aviron workout experience far more enjoyable.
Row to shoot and become the bug blaster master. You have 3 lives so make them count!
Inspired by the old school Bricker Breaker, this new twist has you rowing to break those bricks as you level up. Proceed with caution, this one is addictive!
Inspired by high school gym endurance tests, this game has you rowing to kill wave after wave of robots. You can’t win but how many levels can you beat before you lose?
UNLEASH THE KRAKEN
Work as a team with up to 5 other players to drive the submarine and evade the Kraken.
BALLS OF FURY
Let the Ai adjust to your fitness level and push you further as you work to keep the ball bouncing.
Explore mythical worlds and landscapes on a flying rower. No winners or losers, this one’s just for fun.
We look forward to sharing more content updates with you. To get a head start on our content updates, please join our exclusive Facebook community, where you can hear the latest and greatest from Aviron, customer success stories, and more.
SEE YOU ON THE LEADERBOARD
FOUNDER & CEO