AVIRON MAKES ROWING ADDICTIVE.

Why I Started Aviron

What makes Aviron special and the experience really fun, is that we are our own customers. We've injected the addictive elements of gaming into your rowing workouts to curb boredom and drive motivation, and redesigned the rower frame to be comfortable and accessible to more body types and fitness levels than ever before.

As someone who struggled with undiagnosed ADHD growing up, video games always had a knack in captivating me and that idea stuck with me. Games taught me to focus and pay attention but they were also my community and my confidence builder. Those benefits and psychological principles have since been studied and proven to be some of the strongest motivators, whether it be for learning a new language or creating a new workout routine.

That’s the kind of thinking and science I channel into Aviron’s Fitness Entertainment experience; taking all the best parts—the visuals, the supportive community, the sense of achievement—and plugging them into rowing. Ultimately, transforming a tedious chore-like workout into an adventure. With Aviron you’re not just working out, you’re playing towards your goals, and I'm confident that with Aviron, you can win.